When Miles gets sick he wants to revert to the books and videos he was into at age three. Popped in a Bob the Builder video today, selected “Play Movie” and it took us to a sub-screen with these choices:

PLAY ONCE

PLAY CONTINUOUSLY

Play continuously? That cuts right to the heart of the Hit Entertainment empire. Got a doctor’s office? Store? Play Bob all day long! Need a six-hour break from the kids? Play continuously! Creepy.