David Pogue, in the NY Times:
These are all actual Web sites that have hit the Web in the last year or so: Doostang. Wufoo. Bliin. Thoof. Bebo. Meebo. Meemo. Kudit. Raketu. Etelos. Iyogi. Oyogi. Qoop. Fark. Kijiji. Zixxo. Zoogmo.
And these are names coughed up the Domain and Company Name Ideas Generator:
Cojigo. Roombee. Kwiboo. Trundu. Oobox. Ceelox. Myndo. Ababoo. Vible. Yambo. Eizu. Twimba. Yanoodle.
So… are startups today really using a randomizing algorithm to poot forth their brand identities? Or are humans sitting around board room tables coming up with names that only end up sounding randomly generated? Either way, these name forms are only memorable when they’re alone in the field, like Google. When there are dozens of them, all recognizability is lost.