Links or Bookmarks?

Ignore this post if you’re not a WordPress user :)

There’s an interminable discussion going down on the WP-Hackers mailing list about one of those little semantic issues that snowballs perniciously into a major debate. WordPress’ back-end lets users manage URLs for inclusion in the sidebar. This area is usually used for the site’s blogroll, but many people use WordPress for non-bloggy purposes. The debate is over whether to title the administrative interface for this external URL manager “Links,” “Bookmarks,” or “Blogroll” (though “Blogroll” isn’t really on the table – that’s what it’s called now, and no one likes it).

There are a dozen good arguments on either side, but we’re trying to take the temperature of the WordPress user community. Helping out a bit by posting a poll here. Which term seems more intuitive / palatable / sensible to you?