Information Architects Japan: The Interface of a Cheeseburger, on how Interface = Brand. On how you can have a bad, ugly product and still be successful if you have a great UI. On why the iPod’s logo is on the back of the device, not the front.

The cheeseburger has the easiest food interface one could think of. No forks, no knives, no spoons, no plates, no chopsticks. Like a sandwich, but softer and sweeter and above all: Standardized. No alarms and no surprises when eating a cheeseburger. Almost as simple as “the only intuitive interface” - the nipple. Sandwiches can be complicated at times.