Month: April 2003

A few follow-up thoughts on the iTunes integrated store:

– Some comments on last night’s post led me to check out eMusic and yup, it’s very cool. Great service. But for me (and I suspect many others) the integration of the store into iTunes just makes sense and is going to result in me buying more music. Possibly a lot more. I don’t know how or why — it just feels much natural to use that little iTunes search window I use all the time to search on music I don’t already have than it is to go to an external web site. Also, the flat rate at eMusic means I would feel compelled to spend time surfing for music whether I need music this month or not. Don’t have much time for that these days and prefer not to feel compelled to shop.

– There are a dozen arguments we can level against the first incarnation of the service (not available internationally, only offers Big Popular music), but the fact is that the war between The Labels and The People over digital music downloads has been going on for several years now, with no signs of abating. What we need are major steps toward compromise, so the labels, the artists, and consumers all get what they want. This is what that compromise looks like. Not perfect from every angle, but also better than what we have now, ie bidirectional animosity and ongoing war. The service will improve over time. It just launched.

– Several complaints about albums costing too much to purchase digitally. Yup, that’s true, I’d agree with that but add that half the point here is that you don’t have to buy the album – you buy the tracks you like. If you want the whole album, why not just buy the CD? On the other hand, if they can offer substantive discounts on whole albums, I would be more inclined. Just saying that my approach has always been to purchase the whole album if I want the whole album and download songs if I just want songs. Nothing about this store changes that.

Anyway. Despite its imperfections, I still think this service is going to make huge inroads towards cracking the great nut of electronic music sales. Done right, everyone wins.

Just spent half an hour surfing through the music store built into iTunes 4, and gotta say, it’s an intoxicating experience — like hanging out at the headphone station at the record store listening to sample tracks, except that the UI responds faster and there are way more albums. Around 200,000 tracks from the Big 5 labels to start with. Initial observations:

A) This changes everything. Someone had to “go big” and make a play for the paid music download proposition, and do it right. That someone may as well be Apple, and sure enough, they’ve done it right. The associative power between artists, genres, tracks, and databases of “what other people bought” is incredibly powerful. Throw in the ability to sample the first 30 seconds of any track and you get a very addictive, shopper-friendly experience (.99/track). In 10 minutes, I decided to purchase the music of Jack Johnson and Diana Krall — two artists I had thought of idly in the past without tasting.

B) Decided to, but couldn’t — a bug in confirmation of billing details for existing .Mac customers made damn sure of that.

C) 200,000 tracks is not really that many, and naturally, my favorite artists are not represented by the Big 5. “Beefheart” turns up nothing. Even artists as significant as Air are nowhere to be found. Similarly, only Radiohead’s lamest album (“OK Computer”) is present. Somehow, it’s more exciting to browse and be excited by the possibilities than it is to search for what you really like. But as a commenter at MacSlash put it:

Are you all retarded? The reason they used the top 5 lables is because they are THE TOP 5 LABELS. This is an opportunity to make money, not appease emo-pop indie geeks.

Exactly. And it’s probably a no-brainer that Apple will at some point offer a submission mechanism for “indie” artists. Meanwhile, it’s about time someone created a simple mechanism for people to get off on quick-n-easy music downloads without simultaneously reaming the very artists they allegedly respect and support. Turn that beat around… got to hear per-CUSSION!

I’ll test the new AAC codec support later.